Friday, September 23, 2011

Enticing people in the door

Problem: how to get non users in the door?
Solution: coax them inside to buy a discarded book, and then dazzle them with a big display of new DVDs.

The sign reads, "BUY US INSIDE  And borrow a DVD while you're here"  Two DVD rental stores in the neighbourhood have closed, so we're targetting people who don't realize we loan them.
(There was no noticeable theft from the booktruck, which was locked to a bench with a bike cable.)

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